From her first foray into the world of journalism at 15, Annette Densham was hooked on sharing other people’s stories. A weaver of words and a hoarder of knowledge, Annette has written copy for websites, speeches, marketing and presentations and topics from forklifts to tax, to theatre lights and sport, to senior issues and health … she knows what makes news. With a 30 plus year career in newspapers – The Australian, Financial Review, and Daily Telegraph, magazines (print and digital) and corporate communications, this ex journo now uses her skills to teach small business people how to use their stories to connect with the world and build influential brands.
As the Publicity Genie, her work with small business has been recognised with national and international business and PR awards especially for her Be Your Own Publicity Genie Program and Genie Lamp Three Wishes program. She works with authors, speakers, retailers, service providers and entrepreneurs – because everyone can use their stories for great content to connect with the media and beyond. She has secured her clients over $4 million in free advertising through mainstream media. As an author, trainer, mentor and speaker, Annette weaves her story magic everywhere.
At 8 years old Lauren was told she had ‘word blindness’ and would never be able to read or write properly, yet she went on to become a five time best selling author and Stevie Award Winning Neurobranding expert, having worked within World leading advertising agencies as a brand manager, using her dyslexia disability as her greatest asset - to understand how the brain sees brands.
She has over 25 years in the marketing communications arena; within world leading advertising agencies Saatchi & Saatchi, Clemenger BBDO, Ogilvy & Mather and Grey Worldwide, owning her own agency, Evergreen, focusing on Baby Boomer Marketing and was Brand Manager for AXA, delivering the International Rugby World Sevens Tournament.
Now the director of the Award Winning Personal Branding Consultancy, Ultimate Business Propellor, Lauren shares her unique branding skills to rocket launch the brands of professional service providers around the globe.
“It helps you evaluate your business, your processes and who you are, and it’s actually good fun!”
“Since we won awards we have had the industry body approach us to help them work on their diversity. You definitely create opportunities by winning awards, so don't hold back”
“It’s not about winning awards, and it doesn’t matter if you are a nominee or a finalist, it puts you up above someone else who didn’t even bother to enter”
Yep, some people see awards as not worth the paper they are written on.
Others think winning awards is just a big ego booster.
But in reality, winning awards can be the difference between being selected as the go-to specialist, winning a contract or even just having a better trust factor.
All of the award winners we have spoken to agree the most valuable aspect to winning an award is not only the social proof, but also the credibility and confidence it gives you to know you are doing a pretty gosh-darn great job!
It’s never too early or too late to enter awards. There are so many available that the more important question is which award should I enter...
There are awards for innovation, which means you can simply have a really great idea and win an award for it.
There are start-up awards, individual awards, employee awards, creative awards, mumpreneur awards...
Yes some awards require you to provide financial history and data regarding your achievements, but not all of them need this.
The best time to enter an award...is right now!
It all depoends on what you want to achieve with your award win and who it's going to matter to the most.
There is a massive self-confidence boost for you with award wins, but take some time to consider which award in particular you'd be really stoked to win.
And which award would make the most sense to your ideal client, employer or audience?
Once you get an entry done, it's easier to enter more (you can simply cut and paste mush of the content!). So don;t overthink it.
Just go for it.
See we’ve already got you asking questions…
If you are confident you can do it yourself, with the right tools and guidance, jump into the online program now.
You also get exclusive access to the Facebook Closed Forum for more help, and you can work your way through the program to select, enter, win and leverage your awards.
If you'd prefer our help, in a structure, guided training program, with sessions each week to help you through the program, enquire now about the next intake.
If you really want to go full-on and come with us on our next Award Winning Adventure Tour, click that button above to find out more about the next trip.
Not sure yet and need to know more? Book your place at an upcoming Award Winning Event near you to learn everything you can from award winners who know what it's like to go through the process and come out a winner!
You'll need a strong drink and a nanna nap…
After the training you will have everything you need to enter, win and leverage awards with confidence.
Of course, if you've done it once, you can do it over and over again!
Plus if you are on one of the Award Winning Adventure tours, you'll be going to collect your award, walking the red carpet and having your moment in the spotlight, plus additional branding, publicity training and as much media coverage as we can get.
Not only do you get unlimited access to the online program and guided training, you can also access more assistance with both Annette and Lauren, to help you define your award winning brand and share your story in the media.
This program is designed to boost your brand, your confidence and your business. Most importantly, we want you to succeed and go forward, without needing our help to become the stand-out, credible and professional brand we know you are.
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